Opportunities and Key Steps to Enter the USA Market
Expanding a Chilean or Latin American brand into the USA. market is no longer just a dream reserved for large corporations. The Tri-State area – comprising New York, New Jersey and Connecticut – offers a strategic platform for positioning high-quality products, thanks to its large Hispanic population, its purchasing power and a dynamic commercial network that includes supermarkets, distributors and importers that value the authentic and the international. In this article, we show you why this region is key to your expansion and what you need to consider to take the first step to success in the USA.
Why Is the Tri-State Area an Ideal Entry Point?
- Over 30 million residents in the region
- High density of supermarkets and distributors focused on ethnic/imported goods
- Active Hispanic population in retail—perfect for Latino-oriented products
- Strategic logistics: direct access to major ports, airports, and distribution hubs on the East Coast
Tri State Area (Ny, Nj, Ct) El 20 porciento de la población en EE.UU. es hispana
El Puerto de Nueva York y Nueva Jersey es la puerta de entrada a uno de los mercados de consumo más concentrados de Norteamérica.
Is your product ready for this market?
- Does your brand meet U.S. certification requirements (FDA, nutritional labeling)?
- Have you validated product demand or differentiation in this new environment?
- Is your packaging and design adapted to USA consumer expectations?
The Importance of Local Commercial Representation
- Enables direct contact with buyers, importers, and distributors
- Reduces initial logistical costs and risks
- Increases trust with U.S. clients by working with a local representative
¿Listo para representar tu marca en EE.UU.? Descubre cómo Eleva puede ser tu aliado comercial en el Tri-State.Strategies to Launch with Confidence
- Start with pilot tests in specific stores or Latino supermarkets
- Attend regional trade shows (e.g., Fancy Food Show in New York)
- Use local consumer data to guide key decisions
- Consider a private label strategy if you’re not ready to launch under your own brand
Conclusion
- The Tri-State Area isn’t just an option—it’s the best gateway for Latin American brands entering the USA.
- If your company is ready to make the leap, partnering with an experienced team focused on results and local insights can make all the difference.
