The Private Label model has evolved from an economical alternative to a business growth strategy for companies seeking to position themselves in the competitive USA. market. At Group Eleva, we help Latino companies – distributors, supermarkets, importers and established brands – launch their own line of products with their own identity, certified quality and commercial focus.
What is Private Label and why is it relevant to your company?
Private Label consists of marketing products manufactured by third parties under your own brand. This model allows companies:
✔️ Control design, packaging and brand storytelling.
✔️ Access to already developed products, ready to import.
✔️ Differentiate at the point of sale with unique proposals.
✔️ Improve margins without assuming direct production costs.
According to the Private Label Americas report, this model represents more than 30% of sales at retailers such as Costco and Aldi, and continues to grow in categories such as food, beverages, personal care and functional products.
Strategic benefits for B2B companies
✔️ Greater commercial control: you define your brand, your portfolio and your positioning.
✔️ Access to certified suppliers in LATAM: we work with manufacturers that comply with regulations such as FDA, HACCP and USDA.
✔️ Reduced operating costs: no need for own plants or industrial development.
✔️ Adaptation to the local market: label design, packaging and entry strategy adjusted to the U.S. consumer.
✔️ Comprehensive support: from product validation to point-of-sale activation.
Which companies can benefit?
✔️ Independent supermarkets seeking to launch their own line.
✔️ Distributors who want to expand their portfolio with differentiated products.
✔️ Latino brands that want to position themselves in the USA. without losing their identity.
✔️ Importers looking for efficiency and control in their operation.
Trends driving the Private Label model
Premiumization: products with image and quality comparable to leading brands.
Health and wellness: growing demand for organic, gluten-free and sustainable options.
Innovative design: attractive packaging as a positioning tool.
Transparency: consumers value brands that communicate origin, processes and values.
How can we help you at Group Eleva?
✔️ We connect you with reliable suppliers in Latin America.
✔️ We validate certifications and import requirements.
✔️ We design with you the brand and packaging strategy.
✔️ We accompany the import process, commercial activation and follow-up.
Want to know if your company is ready to launch its own brand in the USA.?
Contact us for a free assessment and discover how to turn your vision into a brand with international impact.
