When it comes to opportunities for Latin American brands in the United States, the Tri-State region – comprised of New York, New Jersey and Connecticut – stands out as one of the most dynamic, multicultural and commercially attractive areas in the country. Its huge population, cultural diversity and high concentration of businesses make it an ideal platform for promoting products with their own identity.
Why the Tri-State?
This region is home to more than 20 million people and one of the highest concentrations of Hispanic population in the country. In addition, it has thousands of supermarkets, retail chains and community markets with a strong presence of international products, especially Latino products.
Key Market Facts
– Over 7 million Hispanics live in the region
– More than 5,000 supermarkets and specialty food stores
– Hundreds of active distributors and importers operate from the Port of New York and New Jersey
– The region holds one of the highest GDPs in the U.S., exceeding $2.0 trillion
Supermarkets and Grocery Stores
- New York: Approximately 17,133 supermarkets across the state
- New Jersey: Around 1,507 supermarkets and grocery stores
- Connecticut: Roughly 1,051 supermarkets and grocery stores
Opportunities for Latin Products
Demand for products with authentic flavors, natural ingredients and differentiating propositions is on the rise. Local consumers increasingly value the story behind each brand and the artisanal or regional quality of what they buy. From snacks to wines to gourmet products, the Tri-State market offers an excellent gateway for Latino brands.
How Group Eleva Supports This Expansion
We help brands to position themselves within the Tri-State through strategic commercial representation, relationship management with distributors and retailers, brand activations and logistical support. We accompany each step of the internationalization process with a realistic and professional approach that is firmly rooted in the opportunities of the local territory.
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